Close the gap with the
competitors outranking you.
We compare the external trust and authority around your business with the competitors ahead of you, show you which differences are worth fixing, and do the work to fix them.
Specialist in links and authority since 2007.
Paul Madden has worked in link acquisition and link analysis since 2007. He built Kerboo, winner of two UK Search Awards for Best SEO Software, and later built Opphive and TUS. Offpage applies that experience to one job: closing real competitive search gaps.
Experience includes work with
Services
What we do to close the gap.
Editorial links
Weight where your market already looks
Relevant links from publications and sites that already carry weight in your market.
Paid placements and link insertions
Existing pages worth being on
Useful existing pages and paid opportunities where the placement makes commercial sense.
Digital PR and media coverage
Stories that earn links and mentions
Stories, data and expert comment that earn coverage and mentions in relevant media.
Trade press and expert contributions
Authority with your closest publications
Industry coverage, interviews and contributed expertise that build authority with the publications closest to your market.
Brand mentions and citations
Consistent profile across the web
External references that make the business easier to understand and corroborate across the web.
Link analysis and signal protection
Keep your foundation safe
Opphive assesses every link you already have, flags the risky ones and highlights the assets worth repeating.
Process
How we work.
Find where the gap is costing you
We identify the valuable searches where the same competitors consistently outrank you.
Identify the differences that matter
TUS, Opphive and our own analysis show how the external authority around those businesses differs from yours.
Set the priority
We separate realistic opportunities from theoretical ones and rank them in order of likely effect.
Build
We secure the links, mentions, coverage, placements and citations needed to strengthen those areas.
Why it matters
Why competitors stay ahead.
Enhanced digital authority
Signal patterns that search engines and AI systems recognise as expertise in your field.
Cross-platform recognition
Mention and citation networks that establish your brand across multiple discovery systems.
Wider discovery paths
Diverse signals that create multiple pathways for audiences and algorithms to find you.
Reinforced brand narrative
Consistent signal patterns that tell a cohesive story about your expertise and value.
Methodology
Our Target Universe Methodology.
Targeting signal sources
Every brand exists within a specific universe of sources where mentions, links, and citations carry the most weight. We identify the platforms, publications, and communities that matter most.
Comprehensive signal audit
Before building new signals, we analyse your current mention and link profile to understand what is working, what is missing, and where opportunities exist.
Story-driven signal building
We build signals that support your brand narrative and align with your broader business goals. Quality signals that create lasting authority.
Target signal amplification
Methodical outreach secures the specific signals that will have the greatest impact on your digital authority and discoverability.
What we do
Every engagement starts by working out which links would move the needle for your site, then building them. Here is where each part fits.
Link building services
Editorial links from domains that carry real weight in your topic, built to a plan rather than a monthly quota.
Learn moreDigital PR
Story-led campaigns that earn coverage and links from the publications your audience already reads.
Learn moreGuest posting
Placements on genuinely relevant sites, vetted for traffic and topical fit, not just a metric on a spreadsheet.
Learn moreNiche edits
Links added to existing, indexed pages that already hold authority in your space.
Learn moreBacklink audit
A clear read on which of your existing links actually count, and which are dead weight.
Learn moreGenerative engine optimisation
The same signal work that helps Google also surfaces you in AI answers and LLM citations.
Learn moreThe Target Universe System
Before we build anything, we map the domains that would genuinely count for your topic and score each one by impact and how realistically you can earn it. That map is what the rest of the work runs on.
Our Technology
Purpose-Built Platforms
We don't just offer services. We've built the tools that power them. Five proprietary platforms that give you data-driven clarity at every stage of your SEO and link building strategy.
Target Universe System
Offpage TUS
Our proprietary system that maps every domain in your competitive space and scores them by the benefit a link from that domain would bring you. Stop guessing which links matter. TUS reveals the exact domains you should be targeting for maximum impact.
- Analyses thousands of keywords across your industry
- Scores and ranks every competing domain by link value
- Identifies actionable link acquisition opportunities
- Maps tier distribution: Dominant, Strong, Moderate & Low
- Deep-dive dimension profiles for top competitors
Link Analysis Platform
Opphive
Understand the true value of your backlink profile. Opphive analyses every link pointing to your site and tells you which ones are genuinely helping your rankings and which could be holding you back, so you can protect and grow your authority with confidence.
- Quality scoring for every backlink in your profile
- Identifies toxic or low-value links dragging you down
- Highlights your strongest link assets to replicate
- Competitive link gap analysis
- Ongoing monitoring and alerts for link changes
Link Marketplace
Needmorelinks
Access our network of over 50,000 pre-vetted publishers and place links directly. Needmorelinks makes self-serve link building easy, effective, and transparent, with real relationships behind every placement opportunity.
- Access to 50,000+ publisher relationships
- Self-serve link placement with transparent pricing
- Filter by niche, authority, traffic and more
- Quality-checked publishers with editorial standards
- Fast turnaround on placements
Diagnostic Reporting
Themelens
Themelens works out why Google surfaces a site without ranking it. It runs every evidence system we have across a domain, crawl data, theme and entity signals, term gaps, links and redirects, then ranks the diagnoses by confidence so you know what to fix first.
- Ranked verdicts scored by severity and confidence
- Evidence trail behind every diagnosis
- Term gap and cannibalisation analysis
- Entity and topical association checks
- Full report export for your team
Reactive PR
Readyreactive
Journalists need expert commentary the moment a story breaks. Readyreactive watches 40,000+ publications and puts you in front of reporters while the story is still live, turning fast comment into tier-one coverage and links.
- Monitors 40,000+ publications every few minutes
- Breaking story alerts matched to your expertise
- Fast expert commentary pitched to journalists
- Tier-one placements with editorial links
- One call to set up, no long onboarding
Our approach
The work stays focused on the gap.
You will know which competitors we are targeting, which external signals we are strengthening and why each piece of work is being prioritised.
Discovery call
Discuss your goals, current performance, and signal-building objectives.
Strategy development
A customised plan based on your industry, competitors, and audience.
Campaign launch
Execute the signal-building strategy with clear updates on progress and results.
Show us who is
ahead of you.
Send your domain and the competitors outranking you. We will explain how we would assess the gap and what we would prioritise first.
Talk to Paul