Link building Agency

We have been involved in all aspects of links and link building for over a decade and have worked on some of the most competitive niches and for some of the biggest brands in the UK and around the world.

We offer every service related to links as a ranking signal and have the experience and expertise to help you improve and grow a strong and powerful link profile.

Link Building

Link building is a complicated task, you need to understand who you are building the links for and what the goal of any project should be. Making sure you seek out and build the correct mix of links and doing so in a way that is safe and reliable can be quite a challenge.

Links used to be a numbers game but nowadays you need to gain the right type of links that will pass the value you need for the success of the content you are linking to. Link building requires an intimate knowledge of the place of your content in the link graph and what a natural link would look like in that context.

A measured approach to links

Too often link building has started with the number and value of the links in mind. Our approach is to look much more carefully at the type, style and placement of the links required to make the content being promoted a success. By understanding exactly what links are going to benefit the project it is much easier to build with confidence and reliability.

Link analysis
customer journey

Links with the user journey in mind

The best possible links help to contribute to the journey that the user is on. That can either be done through building links that are actual steps in that user journey or by making sure that the signals given to Google reinforce their opinion of the contents position in those user journeys and their intent.

Deconstructing the path to success

Often the required links are simple to attain, there is a mutually beneficial arrangement between the linking site and your content. It’s simply a matter of respectful and direct communication to negotiate the link placement. Sometimes the links needed for a project will span links that are much harder to attain, that can mean redefining the way we approach or finding ways to pitch or build a relationship with the people and places that control those sites. By building those relationships, identifying those targets and pitching those angles, those links can be built and in many cases this is what will separate you from the competition.

Ranking success
Link selection

Link types

In some cases the links needed for success are the hard to gain, typically things like powerful national coverage links gained through traditional PR techniques and pitching those stories and building journalist relationships. In other cases the links needed for your content to win are the simple metric driven links from real sites within the niche you operate. Most link building agencies specialise in one or the other, we take the view that we need to be specialists in building the right links for the situation, regardless of whether they are hard or easy to obtain.

Every link carries risk and reward

Google has become hypersensitive to how powerful links are for powering SEO rankings and so they have spent the last few years developing ways to ignore and penalise those links that they believe have been placed with the intent of manipulating rankings. With every choice of link you build you need to balance the benefit and power of those links with the contribution to that intent from Google’s perspective. We have more experience than nearly any other company on the planet in what makes a good link and what makes a link problematic. By choosing the right balance and being open and transparent on what links should and can be built we make sure that we gain the maximum reward for the minimum risk. Anyone telling you that there is no risk in intentionally growing your link profile really doesn’t know what they are doing. Relying on links just appearing naturally also means that you will be out competed by those competitors who know how to truly leverage the power of links.

Lets see how we can work together to build a better, stronger and more powerful link profile. Get in touch and let’s start the conversation or book a time to chat by phone and we can explore how to make your content a success every time.

link risk

Do you want a stronger link profile?

Lets have a chat about how we can help

Lets make your link profile bigger, better and stronger

We know links