A Direct But Success Driven Approach
We don’t outreach for the sake of outreach, every communication has to have a goal in mind. We call this ‘messaging with a close in mind’. Every email or phone call we have should have a clear goal in mind, whether that is asking to take working together to the next step or simply agreeing to speak again once we have refined our offer. By being constantly aware and focussed on the close, the goal of the conversation, we maintain momentum in our outreach and improve our chances of success for the campaign.