Things we've written

February 25, 2020
An analysis of the DatingMark billboard links

One man, one billboard, 6.82cm of index finger and thousands of links... It takes a certain type of desperate attention needing guy to decide to buy a £425 advertising billboard on the side of a Manchester road, luckily for the SEO industry we have such a man! Going viral during dating is usually not something […]

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December 16, 2019
An insight into OPR - our qualification metric

At Off Page we don't link build based on hunting down external metrics as often we find that metrics are heavily based around the pure link equity of the link rather than its true value in the modern sense. As such we to to resist the most common link metrics such as: - Moz DA […]

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September 16, 2019
New nofollow attributes, what they mean

Google have announced that they are adding some more attributes to the rel=nofollow that can be added to links to help Google understand the intention behind the link. They have introduced two new attributes that can be added to links, they are: - And of course we still have the original Nofollow attribute Whilst Google […]

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August 22, 2019
A quick look at the new offices

Here are a few pics around our Preston office space... No pictures from the outside as frankly its August in the UK and therefore heavy and persistent rain all day! Main entrance and more relaxed space Meeting room Where all the important stuff gets done...

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August 20, 2019
Anchor text mix is a balancing act

When you are managing your link profile and gaining new links, the temptation is always to try to do one of two things: - Push the anchor text to increase the signals towards a page you want to rank better Water down some of the legacy anchor text to make it look more natural It […]

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August 20, 2019
Link placement guidelines

We try to keep our guidelines understandable for everyone involved and tend to publish these little quick guides both for internal use and for the wider education of anyone who is interested. This quick guide just explains the ideal place for a link to be placed and some areas we tend to try to avoid.

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August 20, 2019
Disavow clarifications

Lots of site owners have disavow files that were made back in the period when Google were throwing out penalties on a regular basis. When we look at many of these files its clear that they often contain lots of sites that perhaps got added in error during the panic of those times. Many people […]

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The less interesting but important stuff
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