What a backlink audit is
A backlink audit is a full review of every inbound link pointing at your site. Each one is checked for quality, relevance and risk, so you end up with a clear picture of what your profile is really made of rather than a single authority score.
Why you need one before building more links
New links land on top of what you already have. If the existing profile is full of low-value or risky links, fresh work has to fight against that drag, and in some cases the profile itself is capping your rankings. Auditing first means you build from a clean base.
What we review
- Referring domain count and how it has changed over time.
- Anchor text distribution and whether it looks natural.
- A risk score for each domain.
- Follow and nofollow ratio.
- Lost links worth reclaiming.
- A comparison against your closest competitors.
Identifying toxic links
We look for link farms, low-traffic irrelevant sites, paid-link footprints, spammy anchor text and unrelated foreign-language pages. These are the links that add risk without value.
What happens after we find them
We build a recommended disavow file, document the reasoning and, where appropriate, prepare it for submission through Google Search Console. You keep the record, so the decision is transparent and reversible.
The audit as a baseline for new work
The findings feed straight into our Target Universe System, which uses them to prioritise the sources worth pursuing next. In other words, the audit is both a cleanup and a starting map for the link building that follows.
What you receive
A referring domain table, a risk-scored link list, a recommended disavow file and a shortlist of priority targets. The same rigour carries through to your ongoing client report once a campaign is running.