What digital PR is, and why it differs from traditional PR
Digital PR is press outreach built for search. The goal is not just a clipping in a national title, it is editorial links and brand mentions on sources that improve how search engines and AI systems judge your authority. A campaign that gets read but never links has missed half the point.
What our digital PR service delivers
Editorial links from national and vertical UK publications, journalist relationships that produce repeat coverage, and campaign ideas built from data rather than a hunch. Every campaign is tied to the terms and topics you need to own, not vanity coverage.
Campaign types we run
- Data studies that turn a dataset into a story journalists want.
- Original research reports that become a reference other sites cite.
- Expert commentary placed with journalists writing on your topic.
- Newsjacking that adds your view to a live story.
- Resource campaigns that earn links from curated lists and guides.
The outlets we pursue
We target national news, industry trade press and sector blogs that hold real editorial standards. Each candidate clears a floor on authority and genuine traffic before we pitch, so a placement is worth having rather than just live.
How a campaign works, end to end
- Ideation: an angle grounded in data and your sector.
- Asset creation: the study, report or commentary.
- Outreach: targeted pitching to relevant journalists.
- Coverage monitoring and link verification.
Digital PR for AI visibility
When ChatGPT, Perplexity or Google AI answers cite a source, they draw on authoritative publications. Editorial mentions in those places feed that selection. This is the core Offpage idea extended to AI: build the signal once, and it works across search results and generated answers. More on this on our generative engine optimisation page.
How digital PR sits inside the Target Universe System
Our Target Universe System decides which publications to prioritise for your brand, so PR effort concentrates on the outlets that actually influence your space.
Measuring success
We report links earned, the authority of each placement, referral traffic, brand mention volume and, where relevant, AI citation frequency. Coverage is the input. Signal is the outcome.