What the service includes
You get a single team that owns the whole campaign. We set the strategy, choose the sources, produce the content, run the outreach, confirm each placement and report on what changed. You approve the direction and see the results. The day-to-day work of chasing publications and checking live links sits with us.
Engagement models
Most brands run a monthly retainer, because link building compounds and a steady flow of quality links beats a one-off burst. A project engagement suits a specific page or launch that needs concentrated support. We agree the model and the minimum commitment before we start so the scope is clear.
The sources we target, and why it matters
A link is only worth having if the page linking to you has authority, topical relevance and real readers. We screen every candidate against domain authority, organic traffic thresholds and UK editorial standards. This is where our Target Universe System does the heavy lifting: it ranks domains by impact and acquirability so effort goes where it pays.
Guest post placements
We pitch relevant publications, write original content that earns its place, get it through editorial approval and confirm the live link. Full detail sits on our guest posting services page.
Niche edits (link insertions)
Where a strong, already-ranking page fits your topic, a link insertion can pass authority faster than a fresh post because the page already has age and backlinks. We explain when to use each on the niche edits page.
Digital PR link acquisition
Data-led campaigns and expert commentary earn coverage on national and vertical publications, which produces the strongest links and the brand mentions AI systems read as authority. See digital PR services.
Citations and brand mentions
Consistent business citations and converted unlinked mentions round out the profile. They matter most for brands with a local search component and for entity clarity in AI answers.
Onboarding: weeks one to four
- Week one: kickoff, goals, target terms and a signal audit.
- Week two: source shortlist and campaign plan for sign-off.
- Week three: outreach begins and content production starts.
- Week four: first placements land and reporting is set up.